Is La Liga going to America?
Top-flight Spanish soccer clubs will play official games in the United States,
LaLiga will celebrate for the first time in history official matches outside of Spain, in the United States. It is one of the plans of the 15-year agreement signed between LaLiga and Relevent, a multinational media, sports and entertainment company, to promote football in the United States and Canada. "The goal of this extraordinary 'joint venture' is for the culture of football to grow in the United States. It will be a big step in its growing popularity, "said Stephen Ross, a US businessman and principal owner, among other firms, of Relevent, the Miami Dolphins of the NFL and the Hard Rock Stadium in Miami. The celebration of the game or matches of Spanish LaLiga will be completed as soon as possible. The idea is that there is already a match this season and, predictably, with Barça or Real Madrid as one of the contenders. It will be the first time that a European league has held matches outside the continent.
LaLiga will celebrate for the first time in history official matches outside of Spain, in the United States. It is one of the plans of the 15-year agreement signed between LaLiga and Relevent, a multinational media, sports and entertainment company, to promote football in the United States and Canada. "The goal of this extraordinary 'joint venture' is for the culture of football to grow in the United States. It will be a big step in its growing popularity, "said Stephen Ross, a US businessman and principal owner, among other firms, of Relevent, the Miami Dolphins of the NFL and the Hard Rock Stadium in Miami. The celebration of the game or matches of Spanish LaLiga will be completed as soon as possible. The idea is that there is already a match this season and, predictably, with Barça or Real Madrid as one of the contenders. It will be the first time that a European league has held matches outside the continent.
LaLiga and Relevent, which will form a new organization called LaLiga North America, adopt an idea of promotion and expansion similar to that carried out by major professional sports in the United States such as the NBA, the American Football (NFL), the Baseball League (MLB) or the Ice Hockey League (NHL). For some years, these leagues have held official matches outside of North America.
The Real Madrid or Barcelona brands have expanded during the last years in the United States. Tebas now wants the LaLiga brand to expand in the same way. "Relevent has filled stadiums throughout the United States with the ICC. It is the firm that can help us grow in the United States, not only in a very competitive market in football, but in the sports industry. The brands Barça and Madrid are very well introduced. It is also necessary to develop the LaLiga brand and thus benefit the brand from the rest of the Spanish clubs.
According to a 2016 study, of the 47 million fans that the United States has, 33 million are followers of LaLiga. And 30% of Americans interested in world football are Hispanic. "Unite with Relevent to create LaLiga North America is a great milestone in our international expansion strategy," says Óscar Mayo, director of international development at LaLiga.
According to a 2016 study, of the 47 million fans that the United States has, 33 million are followers of LaLiga. And 30% of Americans interested in world football are Hispanic. "Unite with Relevent to create LaLiga North America is a great milestone in our international expansion strategy," says Óscar Mayo, director of international development at LaLiga.
What about the non-economic side?
The news that La Liga will play regular-season matches in the United States came as a surprise to most fans and clubs. Players from all 20 La Liga clubs voiced their opposition to the idea at a meeting earlier this week. Further player meetings are scheduled for later in the year but La Liga may still go ahead with their plans, despite threats of a strike.
Local supporters think it might lead to a situation where part of top-level football in Spain is sold to the highest bidder rather than what's really best for the fans and players alike.
We, as a football fans have a certain pessimism this cannot be stopped once it begins. We think that these types of matches will increase the possibilities of injuries and tiredness on players. Also, fans will lose the possibility of enjoying some games. On a positive note, bringing a few La Liga matches to a country like the United States, where football is growing slowly but steadily, could make it more popular.
In conclusion, yes, we may miss that one game. But the fans in America never get to see a game, and now they can. All this will increase the invest in La Liga and will make it more competitive.
Our question is that if we have seen the NFL or NBA move games outside of America, 'Why can't we do that the other way around?'" Why that situation is not accepted by clubs and fans?